The Discover tab on Google Search Console provides insights into your website’s performance in the Discover feed. Discover is a personalized feed of content that appears in the Google app and on the Google.com mobile homepage. It surfaces articles, videos, and other content that Google believes users will be interested in, based on their search history and other factors.
To get the Discover tab on Search Console, your website must reach a certain threshold of Discover impressions in the past 16 months. There is no way to manually enable the Discover tab, but there are some things you can do to increase your chances of appearing in Discover:
- Create high-quality content that is relevant to your target audience and meets Google’s Search Quality Guidelines.
- Use compelling, high-quality images in your content, especially large images that are at least 1200px wide and enabled by the max-image-preview:large setting, or by using AMP.
- Make sure your content is mobile-friendly.
- Use structured data to help Google understand your content.
- Promote your content on social media and other online channels.
Once your website starts appearing in Discover, the Discover tab will automatically appear in Search Console. You will then be able to see data on your Discover performance, such as the total clicks and impressions for your property, CTR, and average position.
Here are some additional tips for improving your Discover performance:
- Publish new content regularly.
- Keep your content updated and relevant.
- Experiment with different types of content, such as articles, videos, and images.
- Pay attention to your analytics to see what types of content are performing best in Discover.
By following these tips, you can increase your chances of appearing in Discover and reach a wider audience for your content.
In addition to the tips above, there are a few other things you can do to improve your chances of getting the Discover tab on Search Console and driving more traffic to your website from Discover:
- Optimize your website for speed. Discover users are on the go, so it’s important to make sure your website loads quickly. You can use Google’s PageSpeed Insights tool to test your website’s speed and identify areas for improvement.
- Use relevant keywords throughout your content. This will help Google understand your content and determine whether it’s relevant to Discover users’ interests.
- Write engaging headlines that will capture users’ attention. Your headlines should be clear, concise, and informative.
- Use high-quality images and videos. Visual content is more likely to capture users’ attention and encourage them to click on your results.
- Promote your content on social media and other online channels. This will help to increase brand awareness and drive traffic to your website.
By following these tips, you can create a well-rounded Discover strategy that will help you reach a wider audience and grow your website.
